Juanfe
Simplifying the brand identity of a non-profit foundation.
Situation
The Juanfe Foundation is a non-profit organization that works to improve the quality of life of children and teenagers living in poverty, mainly in the city of Cartagena de Indias. The name — Fundación Juan Felipe Gómez Escobar — was not very memorable and his identity no longer conveyed the attributes needed to grow.
Solution
Marqas recommended a name change to Juanfe since its key audiences already called it “La Juanfe” and it was already a well-positioned name. We designed a logo based on a structured but at the same time friendly typography, accompanied by a wink symbol attached to the first letter that reflects the joy that the foundation offers to teenagers in Cartagena. We proposed a vibrant green color, easy to apply and with positive associations. Juanfe has a new brand identity that thanks to its simplicity is well recognized and remembered by key audiences.
Related projects
See other projects
- Acesco
- ACP
- AGG
- Alianza
- Amarilo
- Antillana
- Aqura
- Argos
- Artisan
- Astron
- Axede
- Banco de Occidente
- Banco W
- Bancolombia
- BMC
- Breadco
- Brilla
- Casa Luker
- Casa Q
- CDMX
- Celsia
- CNCH
- Colcafé
- Corona
- Credivalores
- Dagusto
- Delecta
- Dicorp
- Doria
- Ecopetrol
- Emi
- Encantado
- Equidad
- Esencial
- Estelar
- ETB
- Exela
- Ezenza
- Fájate
- Fanalca
- Farinter
- Ficohsa
- Fundación Televisa
- Gobo
- Grival
- Grupo Argos
- Grupo Éxito
- Grupo Nutresa
- Grupo Orbis
- Grupo Progreso
- Herragro
- IziPay
- Juanfe
- La Cabaña
- La Joya
- La Santé
- Luker
- Mansfield
- Manuelita
- Maxo
- Meals
- MinDefensa
- Noel
- Odinsa
- Olv
- Oma
- Orux
- Ospinas
- Pintuco
- Piropo
- Porvenir
- Pronaca
- Proscenio
- Protección
- Qiip
- Ramo
- Sabi
- Sanofi
- Sol
- Solla
- SonrÃa
- Star
- Sumicol
- Sura
- Sushi Itto
- Tania
- TCC
- Team
- TecnologÃa
- Termoemcali
- Tuya
- Va y Ven
- Valórem
- Vanti
- VardÃ
- Vid
- Welden
- Zenu
CLIENTS
APPROACH
PEOPLE
ABOUT
CONTACT
@2019 MARQAS INC. All rights reserved. Terms of use. Privacy policy.