Brilla

Creating of a brand for a diversified financial group.

Situation

Brilla is a high-end private investment fund specialized in beach hotels. It has investments in Florida, the Caribbean, Mexico, Peru and Colombia. To expand the business, they created a niche bank in the Caribbean and decided to unify their businesses under a single brand. Marqas was hired to develop all communications for the Brilla brand.

Solution

The development of the corporate brand included the design of a logo, a visual identity system, a nomenclature system and a brand manual. The new, simple and contemporary image helps Brilla consolidate its offer under a brand to compete in a market that is constantly evolving.