Amarilo
Creating a comprehensive brand experience for a construction company.
Situation
Amarilo is a construction management services company. Despite being a young company, Amarilo had a great reputation in the market. They had implemented several marketing initiatives through the magazine and the sales rooms. However, they wanted to analyze the brand experience to improve the relationship with the consumer.
Solution
Marqas carried out a brand audit in which we analyzed all of the customer journey’s communications touchpoints. We recommended the creation of an integral brand experience by reinterpreting the existing icon and relying on the concept of a window to frame communications. We emphasize the concepts of openness, focus and clarity through all communications systems. We created innovative applications in digital media to enrich the brand experience at every touchpoint.
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