Artisan
Creating an artisan bread brand for a competitive market.
Situation
The Breadco company had the need to create an artisan bread brand to compete in Honduran supermarkets. They needed a brand that would transmit the benefits of a natural, organic and artisanal product.
Solution
Marqas created the identity of the Artisan brand, a classic logo based on a bold typeface in capital letters with serifs, for its line it transmits a handmade product. In the packaging it was important to clearly show the product without limiting the visibility of the name. The descriptions were written in ornate typographies that produce a good contrast. We also created a series of icons to distinguish the different line extensions and accompany the logo in packaging, labels and other promotional materials. We managed to create a brand with a clean, classic and current design that projects the essence of a an organic artisanal product brand.
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- Banco de Occidente
- Banco W
- Bancolombia
- BMC
- Breadco
- Brilla
- Casa Luker
- Casa Q
- CDMX
- Celsia
- CNCH
- Colcafé
- Corona
- Credivalores
- Dagusto
- Delecta
- Dicorp
- Doria
- Ecopetrol
- Emi
- Encantado
- Equidad
- Esencial
- Estelar
- ETB
- Exela
- Ezenza
- Fájate
- Fanalca
- Farinter
- Ficohsa
- Fundación Televisa
- Gobo
- Grival
- Grupo Argos
- Grupo Éxito
- Grupo Nutresa
- Grupo Orbis
- Grupo Progreso
- Herragro
- IziPay
- Juanfe
- La Cabaña
- La Joya
- La Santé
- Luker
- Mansfield
- Manuelita
- Maxo
- Meals
- MinDefensa
- Noel
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